Sizing Up Savings: Consumers Prefer Package Adjustments Over Sales

In modern retail, the use of promotions has slowly escalated to become a now-standard practice that has resulted in a shared reliance among retailers and manufacturers, but decent returns on trade promotion spend are increasingly hard to generate. In fact, the spiraling cost of trade promotions has yielded a diminishing return on investment for many categories. Knowing which categories are more or less sensitive to pricing changes is essential for breaking the promotion addiction and driving growth. Nielsen – Read more…