BPM Group goes live on the Purveyance Marketplace for B2B ordering and trade marketing
BPM Group, a distributor of childcare and lifestyle brands, is now live on the Purveyance Marketplace B2B ordering portal – giving their retail accounts direct access to browse, order, and engage with their full product range online.
Who is BPM Group?
BPM Group distributes a portfolio of well-known childcare and lifestyle brands – including Chicco, b.box for kids, and Ezpz – to retailers across multiple channels. Managing a broad retail network means keeping accounts informed, stocked, and engaged across a range of products and promotions. Doing that through phone calls, emails, and manual order processing doesn’t scale.
The challenge: managing retailer ordering and trade marketing at scale
For a distributor managing multiple brands across a wide retail network, two things have to work well: ordering needs to be easy for the retailer, and the supplier needs a reliable way to get product information and promotional content in front of store teams.
When those two things rely on phone calls, emails, and rep visits alone, the supplier ends up doing a lot of admin, and the retailer doesn’t always have what they need when they need it.
Purveyance Marketplace B2B ordering – and beyond
The Purveyance Marketplace B2B ordering portal gives BPM Group’s retail accounts 24/7 access to the full product catalogue, current promotions, and order history – without waiting for a rep visit. But ordering is only part of it.
The Marketplace also gives BPM Group a direct channel to share trade sales and marketing materials with their retail network – product updates, brand assets, and campaign content in one place. And for retail staff who need to build product knowledge, the Marketplace supports eLearning modules that can be accessed directly through the platform.
For BPM Group, that means less time managing order admin and more time focused on growing the brand relationships that drive results.
To find out what the Purveyance Marketplace could do for your business, contact us.
