Why are FMCG companies lagging behind when new analysis makes it clear? For B2B sales, digital is the wave of the future (McKinsey).It’s all too common for us to hear that brand owners [...]
Interesting infographic from Nielsen on omnichannel fundamentals.It’s good to see data supporting past statements of omnichannel being synergistic between on-line and bricks-and-mortar, as [...]
This McKinsey article contains and interesting infographic, as it covers Twelve trends, accelerated by the COVID-19 crisis, that are disrupting the consumer-goods industry’s traditional success [...]
Great interview with Keith Choy, GlaxoSmithKline’s Asia–Pacific Consumer Healthcare, as he shares how they have used the pandemic as a catalyst to effect change. In this spirit I would commend [...]
Have you recently reviewed your store gradings?With lockdowns and restrictions, traditionally high ranking stores in CBD’s have lost sales, while suburban lower graded stores have increased [...]
