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Australia

Home » Australia
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By purveyancenews
In Australia
Posted February 8, 2021

For B2B sales, digital is the wave of the future

Why are FMCG companies lagging behind when new analysis makes it clear? For B2B sales, digital is the wave of the future (McKinsey).It’s all too common for us to hear that brand owners [...]

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By purveyancenews
In Australia
Posted January 25, 2021

Increase in Omnichannel Shopping

Interesting infographic from Nielsen on omnichannel fundamentals.It’s good to see data supporting past statements of omnichannel being synergistic between on-line and bricks-and-mortar, as [...]

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By purveyancenews
In Australia
Posted December 22, 2020

A new model for the consumer-goods industry

This McKinsey article contains and interesting infographic, as it covers Twelve trends, accelerated by the COVID-19 crisis, that are disrupting the consumer-goods industry’s traditional success [...]

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By purveyancenews
In Australia
Posted December 11, 2020

Become even more Consumer Obsessed

Great interview with Keith Choy, GlaxoSmithKline’s Asia–Pacific Consumer Healthcare, as he shares how they have used the pandemic as a catalyst to effect change. In this spirit I would commend [...]

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By purveyancenews
In Australia
Posted December 10, 2020

Assessing Golden Stores and Grading

Have you recently reviewed your store gradings?With lockdowns and restrictions, traditionally high ranking stores in CBD’s have lost sales, while suburban lower graded stores have increased [...]

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