12 disruptive trends for CPG companies, as defined by McKinsey.Item 2 (Importance of value/price sensitivity) is not restricted to consumers, as trade customers are also very sensitive to this, [...]
Marketplace volume discounts are helping brand owners increase the size of their orders through greater visibility. Find out more about the Purveyance Retailer Marketplace or register here.
About a third of all sales tasks can be automated. Cross-functional research by the McKinsey Global Institute (MGI) indicates that approximately a third of sales and sales operations tasks can be [...]
Why are FMCG companies lagging behind when new analysis makes it clear? For B2B sales, digital is the wave of the future (McKinsey).It’s all too common for us to hear that brand owners [...]
Interesting infographic from Nielsen on omnichannel fundamentals.It’s good to see data supporting past statements of omnichannel being synergistic between on-line and bricks-and-mortar, as [...]
