While it may seem obvious to some, the pet channel has not been immune to the fluctuations of COVID-19 and the increase in sales, with pantry-stocking, and then the “after-party” [...]
Simona Betiu, Sales Effectiveness Leader of Nielsen Malaysia, has a great article on the opportunity to reset the promotional mindset. One thing I suggest that needs to be added, is having [...]
From a CPG perspective the numbers from the recent McKinsey survey on digital-activity behaviour since COVID-19 are not as high as anticipated.It will be interesting to see how much [...]
The boxed sections are my pick of top priority actions to improve customer experience from the McKinsey “Adapting customer experience in the time of coronavirus” article. What are [...]
“Indeed, recent data show that we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”Interesting quote from the recent [...]
