Most people don’t want to hear or accept that “The most critical tools in successful e-commerce expansion are customer-centricity and a test-and-learn mindset.“This expansion [...]
40% of consumers tried new brands during COVID-19 crisis. Obviously this will have made some CPG manufacturers happy, while giving others nightmares. The fully story is still playing out, as [...]
After the flurry of initiatives, brought on by COVID-19, many organisations now appear to be in a stagnate position, which is why this quote is very poignant:“Ideally, all investment [...]
There is an interesting chart that shows trials of new brands share of sales by company type in the recent McKinsey “Reimagining consumer-goods innovation for the next normal” [...]
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