Northside Fine Foods rolls out Purveyance for FMCG field sales execution
Northside Fine Foods, a Sydney-based importer, wholesaler and distributor of premium smallgoods, cheeses, olives and antipasto, has rolled out Purveyance for FMCG field sales execution across their retail operations.
Who is Northside Fine Foods?
Northside Fine Foods has been sourcing and distributing premium food products since 1993. Established on Sydney’s Northern Beaches and now based at Strathfield South, they import and distribute smallgoods, cheeses, olives and antipasto sourced from boutique producers across Australia and Europe. Each product is hand-packed in-house to maintain presentation quality and shelf life.
Their retail footprint spans specialty food, independent grocery and delicatessen channels — a market where consistent field sales coverage and strong in-store relationships are what drive results.
The challenge: field sales execution goes beyond order capture
For a food company managing a field sales team across retail accounts, order capture is only one part of what needs to work. Call planning, in-store activity, compliance, and management visibility all have to come together — and doing that well requires tools purpose-built for the task.
Northside Fine Foods evaluated their options carefully, including order capture through their existing ERP system. They chose Purveyance because they understood the distinction: an ERP can process orders, but it isn’t built for FMCG field sales execution.
Purpose-built for FMCG field sales execution
With Purveyance now live, the Northside Fine Foods field team manages their full working day in one platform — call planning, in-store execution, order capture, and reporting. Purveyance integrates directly with their ERP, so orders flow through to back-office processing without manual handling.
Management has real-time visibility across the team through live Power BI dashboards and daily activity reporting — without waiting for end-of-day updates or manually collating rep reports.
Purveyance is a Sales Execution platform purpose-built for FMCG and Pharmaceutical companies. To find out what it could do for your field team, contact us.
