Corporate Brands rolls out Purveyance to drive pharmacy sales execution across Western Australia
Corporate Brands, a Western Australian sales agency, has rolled out Purveyance – field sales execution software purpose-built for pharmacy channel management – to run their field operations across metro and regional WA.
Who is Corporate Brands?
Corporate Brands is a specialist sales agency representing supplier brands across the pharmacy channel in Western Australia. Their model is straightforward: take on supplier brands and get those products in front of pharmacies – not just metro stores, but regional locations that are harder to reach and easier to overlook.
Servicing regional pharmacy is a different challenge to metro. Store footprints are spread across a wide geography, rep travel time is significant, and every call needs to count.
The challenge: pharmacy field sales execution across a spread-out network
Without purpose-built pharmacy field sales software, coordinating rep activity across a large territory falls back on spreadsheets, phone calls, and disconnected apps. That works at small scale – until the territory grows, more brands are added, or management needs visibility without waiting for end-of-day updates.
Purpose-built pharmacy field sales software
Purveyance was built specifically for FMCG and pharmaceutical field sales execution – not adapted from a generic CRM. The platform’s structured Customer, Product and Territory hierarchies reflect how pharmacy actually operates: Channel > National Banner > Key Account > Store, with call frequency, territory management, and reporting class built in.
With the platform now live, the Corporate Brands team manages their full working day in one place – call planning, in-store execution, order capture, and compliance – with management visibility across the WA territory in real time.
Joining a proven pharmacy and FMCG network
Corporate Brands joins a growing list of pharmaceutical and FMCG companies that rely on Purveyance to drive field sales execution – including AFT Pharmaceuticals, Cipla, and Aero Healthcare.
Purveyance is a Sales Execution platform purpose-built for FMCG and Pharmaceutical companies. To find out what it could do for your field team, contact us.
