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Are you still using the five-part CPG model, pioneered just after World War II, that helped fuelled the growth of leading brands?If you are, then check out the recent McKinsey article “What [...]

A great quote from Liz Hilton Segel (McKinsey senior partner): “I think the most common pitfall that I see consumer companies falling into is just being too grounded in even the most recent [...]

“When companies attempt to shoehorn new technologies into old approaches and processes, they often find they cannot realize the full value they hoped to achieve.”Time and time again [...]

Not surprising that a “status quo” approach impedes CPG manufacturers ability to drive sales velocity and volume.Download the recent Nielsen “Adapting your shelf strategies [...]

While it may seem obvious to some, the pet channel has not been immune to the fluctuations of COVID-19 and the increase in sales, with pantry-stocking, and then the “after-party” [...]