Interesting infographic from Nielsen on omnichannel fundamentals.It’s good to see data supporting past statements of omnichannel being synergistic between on-line and bricks-and-mortar, as [...]
This McKinsey article contains and interesting infographic, as it covers Twelve trends, accelerated by the COVID-19 crisis, that are disrupting the consumer-goods industry’s traditional success [...]
Great interview with Keith Choy, GlaxoSmithKline’s Asia–Pacific Consumer Healthcare, as he shares how they have used the pandemic as a catalyst to effect change. In this spirit I would commend [...]
Have you recently reviewed your store gradings?With lockdowns and restrictions, traditionally high ranking stores in CBD’s have lost sales, while suburban lower graded stores have increased [...]
40% of consumers tried new brands during COVID-19 crisis. Obviously this will have made some CPG manufacturers happy, while giving others nightmares. The fully story is still playing out, as [...]