Fresh Guiding Principles: How Top Retailers Stay Ahead of the Competition

 In Australia, International, NewZealand
In today’s hectic marketplace, there’s no shortage of places for consumers to buy their favorite fresh foods. And with more consumers trying to buy healthier foods and willing to pay more, it’s worth examining wellness trends and the impact that the fresh department can have on the bottom line.
Overall, retailers that provide consumers with fresh items (bakery, deli, meat, produce and seafood) and meal solutions are performing better than their competition across the total store. Not only do today’s top-performing grocery retailers lead the way with fresh product sales, they also outperform in sales across the entire store. In fact, total fresh sales account for 50{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of total food sales at top-performing retailers, and total food sales at these retailers increased 10{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} from 2014 to 2015. Nielsen – Read more…

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