Woolworths kicks off new marketing campaign

 In Australia, NewZealand, Woolworths
Woolworths has kicked off a new price-based marketing campaign – its fourth in as many years – to reinforce its $500 million investment into lower grocery prices.
The new campaign, "Always at Woolworths", replaces the much-maligned Cheap Cheap campaign, which was criticised by marketers for dragging Woolworths downmarket and for mimicking Coles’ long-running Down, Down campaign.
The new campaign, which will run in print, online, television and radio, emphasises everyday value in Woolworths supermarkets rather than one-off discounts.  Sydney Morning Herald – Read more…

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