Key advice for brands looking to compete

Recently read an insightful NielsenIQ article on private label, highlighting key advice for brands looking to compete in the market. One crucial tip mentioned was the importance of ensuring products are available at the point of purchase. Monitoring sales trends and managing Out-Of-Stock rates, especially during promotions, is vital for success.
Surprisingly, this advice has been a cornerstone in the FMCG industry for over 40 years yet is often overlooked.

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