The Consumer Sector in 2020 and beyond

A great quote from Liz Hilton Segel (McKinsey senior partner): “I think the most common pitfall that I see consumer companies falling into is just being too grounded in even the most recent past—an assumption that things that have held true in the recent past will be true two to three years from now. The COVID-19 crisis is a time where, more than ever, there’s a real need to try to look around the corner and anticipate how trends are going to affect your business and then to prepare for those trends and build capabilities that will lean into them.”
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