Out-of-Stocks Lead to Considerable Sales Losses
“Overall, out-of-stocks lead to considerable sales losses, both for retailers and manufacturers.”
This is a great statement made by Liuman Shaoguang, Sales Effectiveness Consultant at Nielsen.
Liuman goes even further and “tops” this by calling out the following:
“even the most elaborate or creative any and all marketing campaigns—regardless of creative degree—are executed in vain if the customer is ultimately unable to buy what they want, when they want and in the desired quantity at the desired place”.
Although we have been stating this for many years, it still seems like a mystery or a new concept for some.
Purveyance Sales Execution CRM is the tool of choice to manage out-of-stocks and on-shelf availability.