Peanut butter win: Bega triumphs over Kraft in yellow lid legal battle

 In Australia, International

Australian brand Bega has won the right to use the trademark yellow lids on its peanut butter jars, ending a long-running legal battle with American food giant Kraft.
The Federal Court ruled on Wednesday that Bega owns and has exclusive rights to use the yellow lid, and red and blue labels that most Australians associate with the peanut spread.
Investors welcomed the news, with Bega shares up around 8 per cent in early trade on Wednesday.
The fight over product appearance and copyright ownership was sparked by a tricky series of takeovers that saw Kraft bought by international giant Heinz and the Australian products including peanut butter moved under the Mondelez umbrella which was later bought by Bega. Sydney Morning Herald – Read more…

Bega is now “exclusively entitled” to use the yellow lid and red and blue peanut label.
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