FRESH IS BEST: TOP 20 RANKING OF AUSTRALIA’S FAVOURITE FRUIT AND VEG

Australian households are buying healthier packaged grocery products thanks to greater health education and awareness, along with supplier innovation bringing in a range of better-for-you alternatives. However, this growing demand for healthy products is yet to be fully realised when it comes to fresh produce.
Total fruit and vegetable dollar sales were relatively flat versus a year ago (+1.3%) and the amount of kilograms consumed by households remained stable. However, solid dollar and volume growth in categories such as fresh packaged salad, blueberries, mandarins and mangoes highlight that despite flat sales overall, there are strong growth opportunities to be found, and real potential for fruit and vegetables to represent a higher portion of shoppers’ spend. Nielsen – Read more…