Don’t Fail Fast, Learn Fast

Fail fast has become a major catch phrase for innovation teams lately, but when put into practice, the end result is often the product of simply cutting corners. When asked which innovation phases marketers cut to get to market faster, 77% of fast-moving consumer goods (FMCG) professionals who responded to our State of Innovation survey* last year said they spend less time on at least three phases of the overall innovation process. Most commonly: testing and refining, optimizing line up, and improving marketing execution. Nielsen – Read more…