UK & Ireland shoppers demand convenience, yet slow to adopt e-commerce technologies

Despite an increasing demand for greater convenience, UK and Ireland are slow adopters of new e-commerce technologies compared with their global counterparts.
Online sales now account for almost 7% of total FMCG sales in the UK and by the end of 2020, online FMCG sales through supermarkets will be close to £10bn a year, up from £7bn in 2017*
Alongside this growth of online FMCG sales is the growing demand, globally, for greater e-commerce convenience. Our Quest for Convenience report highlights rapidly growing demand for convenience in markets around the world, including the UK and Ireland, finding that more than one quarter of global consumers seeking out products which make their life easier (27%) and are convenient to use (26%). Nielsen – Read more…