The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets

Following China’s continued focus on the Belt and Road Initiative (B&R), key high-growth markets are showing significant opportunity for Chinese brands looking to expand their operations overseas. More specifically, Indonesia, The Philippines, Egypt and Turkey, are showing favorable conditions for investment. With Indonesia’s fast-moving consumer goods (FMCG) consumption growing 11% between 2016 and 2017, and Turkey’s GDP surging 7.4% in 2017, these markets have enormous potential.
The B&R Initiative is a development and investment initiative put forward by the Chinese government, and which aims at building connections and infrastructure throughout Eurasian markets. The initiative is a turning point for cooperation and investment between key markets. The initiative has already led to 75 economic and trade cooperation zones, attracting more than US$270 billion of investment. Following this increased collaboration and investment, import and export trade volumes grew 17.8% in 2017. Nielsen – Read more…