A Showdown in the U.S. Milk Aisle Continued at the End of July

 In International

For increasingly more Americans, the definition of milk has expanded to include dairy alternatives over the last few years. But whether we can truly classify products like almond or soy milk as “milk” has been questioned by the U.S. Food and Drug Administration (FDA). Regardless of what it’s classified as, consumers are shopping the alternative milk space, as sales have seen nearly double digit dollar growth consistently for the last 12 weeks.
Nielsen’s Friday morning data for the week ending July 28, 2018, shows that sales of traditional milk products dropped 4% year-over-year to $227 million. Conversely, sales of milk alternatives are up 8% over the same period, reaching nearly $35 million. Still, not all traditional milks have struggled. During the week, Maola Milk & Ice Cream Co., Grupo Lala S.A. DE C.V. and The A2 Milk Company had the highest rise in dollar sales compared to a year ago. Nielsen – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.