Put The Customer First When Trying To Think Agile

Companies across all industries are trying to embrace agility, from assembling innovation teams who are tasked with thinking differently to intelligently testing new products online, with the goal of becoming the next category disrupter. But, it’s harder than it looks.
Adding to this pressure to think differently, are smaller, sleeker companies that are grabbing growth from larger companies. In the U.S., small brands captured a majority (53%) of the FMCG growth in the last year. The trend is also being seen around the globe. In China, for example, local, niche small brands are growing nearly twice as fast as the overall FMCG markets in the country. Nielsen – Read more…