Looking Beyond Your Own Aisle: Total Store Trends

Sometimes growth opportunities lie adjacent to your own business. Looking beyond your core areas of expertise can help you capitalize on larger trends and turn a low-growth or even stagnant market into one full of new and emerging opportunities.
Beauty care struggled in 2017, with the department contracting by nearly 2% in dollar sales year-over-year. Aligning product innovations with the right ingredients can help bolster sales where it’s needed most. Consider avocado oil as an example. At a high level, there are increasingly more households purchasing products with avocado oil than there were in 2015. Penetration has increased by 5 percentage points in the last two years alone. Nielsen – Read more…