Down, down but not out: Coles thinks it’s onto a good thing with new ads

Coles has unveiled a new marketing campaign that departs radically from its long-running “Down Down” campaign, with the supermarket acknowledging it needs to fight on more than just price to win back customers from a resurgent Woolworths and cut-price marauder Aldi.
The supermarket wants customers to know that “Good things are happening at Coles” by spruiking its Australian produce sourcing policy, its support for charities and communities, and its sustainability efforts. Sydney Monring Herald – Read more…