Why Woolies boss is looking at start-ups to never run low on bread again

 In Australia, NewZealand, Woolworths
Technology is revolutionising the way supermarkets do business but Australian shoppers aren’t yet ready to embrace some of the futuristic innovations retailers are trialling, Woolworths chief executive Brad Banducci says."Technology has become crucial to the future of retail – this is the key for us," Mr Banducci told Fairfax Media on the sidelines of the National Retailers Federation’s annual expo in New York City.
Mr Banducci was scouring the expo on Tuesday looking for the latest innovations from tech giants and start-ups that could be used in Woolworths’ almost 1000 stores.
Among those that caught his eye was a new barcode scanning technology from software company Digimarc which embeds a code that is imperceptible to the human eye into a product’s packaging design, meaning any part of the item can be scanned at checkout. Sydney Morning Herald – Read more…

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