Coca-Cola Amatil to cut prices in non-fizzy drink push

 In Australia, NewZealand
Coca-Cola Amatil will cut the price of beverages outside its core fizzy drinks range as part of a $40 million push to revive sales, as it pushes to meet its profit promise to shareholders despite a weak start to the year.
The company said on Wednesday it would pour the money into marketing, execution and equipment such as cafes and restaurants fridges.
Coca-Cola Amatil (CCA) group chief financial officer Martyn Roberts said cutting prices would help grow the company’s market share of products outside of its fizzy drinks range, which have seen declining sales as consumers become more sugar conscious
"We’re probably overweight in sparkling beverages, which has been declining slightly, and underweight some of those categories that we really want to accelerate our investment in," Mr Roberts said. Sydney Morning Herald – Read more…

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