Authentic Italian Food Brands are a Big Opportunity in Australia
Authentic Italian grocery brands are growing in popularity. In some categories, products made in Italy have enjoyed strong sales gains over the past year driven by a rise in the number of Australian shoppers spending more on these brands. Despite this, category share for these brands is still relatively low – highlighting significant opportunities for expansion.
Nielsen Homescan insights presented during Fine Food Australia and hosted by the Italian Trade Agency in Sydney last month, showed that across a competitive set of 10 categories, dollar sales for authentic Italian brands* increased by 7.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in the 52 weeks ending 12 August 2017 versus a year ago – outpacing the combined growth of these categories (1.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and total grocery including fresh (2.5{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}).
*Brands made in Italy as determined by the Italian Trade Agency
In the past 12 months, 5.7 million Australian households (62.3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) purchased authentic Italian brands – up by 149,000 households on the previous year. These households are spending an average of $21.37 on these products annually – an increase of 4.7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Nielsen – Read more…
Nielsen Homescan insights presented during Fine Food Australia and hosted by the Italian Trade Agency in Sydney last month, showed that across a competitive set of 10 categories, dollar sales for authentic Italian brands* increased by 7.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in the 52 weeks ending 12 August 2017 versus a year ago – outpacing the combined growth of these categories (1.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and total grocery including fresh (2.5{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}).
*Brands made in Italy as determined by the Italian Trade Agency
In the past 12 months, 5.7 million Australian households (62.3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) purchased authentic Italian brands – up by 149,000 households on the previous year. These households are spending an average of $21.37 on these products annually – an increase of 4.7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Nielsen – Read more…
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