Authentic Italian Food Brands are a Big Opportunity in Australia

 In Australia, NewZealand
Authentic Italian grocery brands are growing in popularity. In some categories, products made in Italy have enjoyed strong sales gains over the past year driven by a rise in the number of Australian shoppers spending more on these brands. Despite this, category share for these brands is still relatively low – highlighting significant opportunities for expansion.
Nielsen Homescan insights presented during Fine Food Australia and hosted by the Italian Trade Agency in Sydney last month, showed that across a competitive set of 10 categories, dollar sales for authentic Italian brands* increased by 7.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} in the 52 weeks ending 12 August 2017 versus a year ago – outpacing the combined growth of these categories (1.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) and total grocery including fresh (2.5{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}).
*Brands made in Italy as determined by the Italian Trade Agency
In the past 12 months, 5.7 million Australian households (62.3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) purchased authentic Italian brands – up by 149,000 households on the previous year. These households are spending an average of $21.37 on these products annually – an increase of 4.7{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Nielsen – Read more…

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