Sephora expands to Sydney’s Macarthur Square

 In Australia, NewZealand
Lipstick wars are gaining momentum across the country, led by French-based cosmetic giant Sephora, which is opening its fifth NSW store at Macarthur Square in Sydney’s south-west in June.
Cosmetics sales are lucrative as they have some of the biggest margins in retail, and the double bonus is that they are popular with all ages of, mainly, female shoppers.
According to IBIS World, the Australian cosmetic sector is worth about $4 billion, and had sales growth of about 3 per cent on average.
"The constant introduction of new products has been a key driving force in the industry’s performance, as has Australian consumers’ willingness to buy an increasing range of complex formulated products and premium green products," IBISWorld says. Sydney Morning Herald – Read more…

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