Lidl keeps Australian options open with trademark applications

 In Aldi, Australia, NewZealand
One of the world’s biggest retailers continues to register trademarks in Australia, despite insisting it has no plans to set up here.
German discount supermarket Lidl – which will open stores in the US next month, offering up to 50 per cent off rivals’ prices – has trademarked the words LIDL TO GO and LIDL YOU.
LIDL TO GO is the chain’s convenience assortment. LIDL YOU is a streaming service.
A Lidl representative told Fairfax Media the chain had "no plans" to enter Australia.
It’s speculated Lidl is keeping open the option of launching here, once it has bedded down its aggressive US expansion. Sydney Monring Herald – Read more…

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