A Sweeter Alternative: Sweet Potato Volume Sales Skyrocket in Australia

 In Australia, NewZealand

Packed with nutrients and disease-preventing and immune-boosting benefits, sweet potatoes have been dubbed a ‘superfood’ in recent years. And with its versatility as both a savoury and sweet ingredient, it’s no wonder this humble root vegetable has emerged as one of the fastest growing fresh produce categories in the Australian market.
In the 12 months ending 14 May 2016, volume sales for the sweet potato category increased by a significant 21{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} versus the previous year – seven times faster than total vegetables at just 3{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. Sweet potatoes’ growing popularity has been assisted by lower prices and more households buying. Close to seven in 10 Australian households purchased sweet potatoes in the past year – an increase of 436,000 additional households.
Sweet potatoes are most popular among smaller households – particularly senior couples, established couples and independent singles. Nielsen – Read more…

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