Why Foodservice Operators Ignore Your Product

 In Australia, International, NewZealand
Truth be told, the average foodservice operator doesn’t have a clue about the products you offer.
That’s not your fault.  It’s just reality in a market of hundreds-of-thousands of products available to restaurant managers, school foodservice directors and hospital nutritionists who drive buying decisions.
My guess is you don’t know about all the dresses, pants, shirts and shoes that are offered in the apparel industry, either.  Hey, but you’re the customer… why haven’t you heard that dickies are the next big thing at Urban Outfitters?
It should never be a surprise if Fran, who runs the downtown diner, has never heard of your new pickled cabbage coleslaw [or fill in your “hot” new item here].  Fran is distracted by other things much like you when considering new wardrobe choices.
Her critical resource for product info is probably the distributor sales rep she talks to each week to place an order. Humble Pie Communications – Read more…

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