Coles promises to keep cutting prices to fend off Woolworths

 In Australia, Coles, NewZealand, Woolworths
Wesfarmers boss Richard Goyder has promised to keep cutting prices at Coles to guard against resurgent rival Woolworths.
Mr Goyder said Coles had built a price gap, which it planned to safeguard through being "fleet footed" and "as aggressive as ever" but he said the supermarket business remained committed to its long-term every-day-low-prices strategy.
Analysts questioned whether Coles was under pressure to ramp up promotional activity in the wake of its third consecutive quarter of weakening comparable food and liquor sales growth. Sydney Morning Herald – Read more…
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