Banducci Stitches Up Knickers Deal for Woolies

 In Aldi, Australia, KMart, NewZealand, Woolworths
Woolworths has set the stage for a battle between the two giants of Australia’s $1.8 billion underwear market, Bendon and Bonds, and it’s a fight that’s coming to a supermarket near you.
Woolies has stitched up a deal to stock an exclusive range of men’s and women’s underwear created by New Zealand-based Bendon and sold through the supermarket giant’s network of 780 stores.
The deal will see Bendon’s Davenport, Lovable and Heidi Klum​ brand knickers on sale in Woolworths’ apparel aisle alongside the dominant Bonds range and the supermarket chain’s own private label collection.
Woolworths claims the partnership with Bendon is about expanding its intimate apparel range and denied there were any plans to reduce the shelf space dedicated to Bonds. Sydney Morning Herald – Read more…

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