Food Fight: Winning the Battle for Share of Stomachs

Belgian consumers aren’t just eating at home. They’re also dining out—many quite frequently—and the establishments serving them compete with food retailers and manufacturers in the battle for consumers’ wallets.
Many retailers have rolled out competitively priced ready-to-eat foods to compete with out-of-home dining establishments. How can retailers stave off the competition and protect—and even grow—their share? Nielsen – Read more…