Keeping the Benelux Shopper Coming Back

Keep Them Coming Back: How can manufacturers and retailers keep their shoppers loyal to their brand or to their store? Nielsen recommends the following:

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• The key drivers of store choice are assortment-related attributes. Though stores in the Benelux offer a lot of choice today, a large portion of shoppers have noted that they aren’t satisfied with the offering – which is why 80{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of shoppers go to two or more stores

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• [Read more…]

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