Protecting Sales and Shopper Loyalty by Managing Out-Of-Stock

 In International
Seventy percent of purchase decisions are made in front of the shelf, so if your product is out of stock, you’re out of luck.
And with an average 8{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} out of stock rate in Europe*, this means you’re at risk of losing that hard-earned shopper loyalty when shelves aren’t properly stocked.
In fact, Nielsen research shows that 37{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers purchase another brand when their favorite brand is out of stock, while 21{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} visit another store.
The drinks category is a prime example of a category with the significant availability issues, with out-of-stock rates for water reported as high as 12.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} for some retailers. Which means 12{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of your shoppers have either not spent with you, purchased somewhere else, or purchased a competing brand. Nielsen – Read more…

Recent Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.