Protecting Sales and Shopper Loyalty by Managing Out-Of-Stock
Seventy percent of purchase decisions are made in front of the shelf, so if your product is out of stock, you’re out of luck.
And with an average 8{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} out of stock rate in Europe*, this means you’re at risk of losing that hard-earned shopper loyalty when shelves aren’t properly stocked.
In fact, Nielsen research shows that 37{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers purchase another brand when their favorite brand is out of stock, while 21{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} visit another store.
The drinks category is a prime example of a category with the significant availability issues, with out-of-stock rates for water reported as high as 12.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} for some retailers. Which means 12{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of your shoppers have either not spent with you, purchased somewhere else, or purchased a competing brand. Nielsen – Read more…
And with an average 8{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} out of stock rate in Europe*, this means you’re at risk of losing that hard-earned shopper loyalty when shelves aren’t properly stocked.
In fact, Nielsen research shows that 37{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers purchase another brand when their favorite brand is out of stock, while 21{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} visit another store.
The drinks category is a prime example of a category with the significant availability issues, with out-of-stock rates for water reported as high as 12.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} for some retailers. Which means 12{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of your shoppers have either not spent with you, purchased somewhere else, or purchased a competing brand. Nielsen – Read more…
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