German Discount Supermarket Lidl Seeks Trademarks, Stirs Speculation of Australian Launch

 In Aldi, Australia, International, NewZealand
German discount supermarket Lidl is applying for trademarks covering hundreds of products, stirring speculation the retail giant is seriously looking into opening in Australia.
As well as holding talks with the Victorian government recently, as reported by Fairfax Media, Lidl is also believed to have reached out to suppliers.
While Lidl has applied for thousands of trademarks since the year 2000, around the time its German rival Aldi set up in Australia, in 2016 alone it has applied for dozens of trademarks. These include Sir Edward Tea, Oatilicious and Sweet Corner.
Last year, Lidl applied for dozens more trademarks including Lidl Phone, Lidl Connect and The Crafty Brewing Company. Sydney Morning Herald – Read more..

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