Serving Up Simple: Global Consumers Want Transparency in Ingredients

The ins-and-outs of what a healthy diet looks like may vary somewhat around the world, but one thing is for sure: simplicity resonates globally. While there is some variation across regions, the story stays the same: Artificial is out, many of us avoid foods with long lists of ingredients, and consumers are intent on removing the bad and adding the good.
In fact, three-quarters of global respondents (75{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) strongly or somewhat agree that they’re concerned about the long-term health impact of artificial ingredients, with the highest level of agreement in Asia-Pacific (80{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). In addition, 69{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} strongly or somewhat agree that foods without artificial ingredients are always more healthful, and just over half (52{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) strongly or somewhat agree that foods and beverages with fewer ingredients are more healthful, with agreement even stronger in North America (61{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Nielsen – Read more…