Convenience Stores and Online Shopping Become Major Consumption Options

 In Australia, International, NewZealand
According to a new Nielsen report, the penetration rate of convenience stores and online shopping has jumped to 32{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} and 38{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} respectively from last year’s 19{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} and 35{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. As a result, traditional hypermarkets and supermarkets have been forced to adapt to the changing needs of consumers. At the same time, competition is getting fiercer among online shopping platforms due to product homogeneity, requiring companies to differentiate themselves and build competitive advantages.
The report found that the lure of cheaper goods online has had a significant impact on consumers’ behavior, with 61{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of those  surveyed said they choose to buy things online due to cheaper prices, a significant rise from 42{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} last year. About 56{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of the respondents said they prefer online shopping platforms due to “easier to compare prices”, an increase of 15{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} from last year’s figure. Another 54{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of respondents said that they shop online because of the delivery service; that number last year was 42{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}. In the meantime, as there are more online platforms now, consumers are becoming wiser. Nielsen – Read more…

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