Top of the Hops
With 2 million New Zealanders drinking beer, grabbing a cold one is commonplace in Kiwi culture. So what brews are consumers buying?
The New Zealand beer category is worth a sizeable $730 million, growing in value while the overall alcohol category remains flat. The top five beer brands ranked by sales are Heineken, Steinlager, Speights, DB Export and Corona. The biggest sales come from the 12 and 24 pack formats, but sales of single bottles doubled over the past five years, aligning to the increased popularity of Craft beers. Nielsen – Read more…
The New Zealand beer category is worth a sizeable $730 million, growing in value while the overall alcohol category remains flat. The top five beer brands ranked by sales are Heineken, Steinlager, Speights, DB Export and Corona. The biggest sales come from the 12 and 24 pack formats, but sales of single bottles doubled over the past five years, aligning to the increased popularity of Craft beers. Nielsen – Read more…
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