New Growth Order: How Breakthrough Leaders are Creating the Next Level of CPG Innovation
Breakthrough leadership isn’t easy. For many consumer packaged goods (CPG) companies, innovation has been just another function and activity in a broad set of priorities, with CEOs observing from a distance. Lessons learned from this year’s Breakthrough Innovation Award winners—recently announced at Nielsen’s annual U.S. Consumer 360 Conference in Las Vegas—revealed that, for CPG companies to drive growth, CEO’s should serve as drivers and champions of innovation.
Looking back on five years of Nielsen studies of breakthrough innovation winners, five core steps in demand-driven innovation emerged as the framework for success: insight, development, activation, performance management and lessons learned. But what sits at the center—and what has brought this concept to life—is the critical role of breakthrough leadership. Breakthrough leaders represent a generation of CEOs and C-level executives willing to roll up their sleeves to deliver innovations that solve consumers’ toughest day-to-day challenges and unmet aspirations. Nielsen – Read more…
Looking back on five years of Nielsen studies of breakthrough innovation winners, five core steps in demand-driven innovation emerged as the framework for success: insight, development, activation, performance management and lessons learned. But what sits at the center—and what has brought this concept to life—is the critical role of breakthrough leadership. Breakthrough leaders represent a generation of CEOs and C-level executives willing to roll up their sleeves to deliver innovations that solve consumers’ toughest day-to-day challenges and unmet aspirations. Nielsen – Read more…
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