Growing Grocery Online: Innovation in Digital Commerce for CPG
E-commerce is nothing new for many of Americans. Estimated U.S. retail e-commerce sales are hovering just below 10{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} as a percent of total quarterly retail sales according to the U.S. Census Bureau. And that percentage has been growing at a fairly steady rate for the last decade or so.
But for many consumer packaged goods (CPG) manufacturers and retailers, e-commerce is a newer reality. Today’s tech-savvy and time-strapped shoppers are increasingly expecting all their purchases—including grocery goods—to be available at the tap of their fingers (often for home delivery). In our Nielsen Global E-commerce and the New Retail Survey, one-quarter of online global respondents say they order grocery products online, and more than half (55{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) are willing to do so in the future.
So how can retailers and manufacturers meet growing consumer demands for CPG products online? Nielsen – Read more…
But for many consumer packaged goods (CPG) manufacturers and retailers, e-commerce is a newer reality. Today’s tech-savvy and time-strapped shoppers are increasingly expecting all their purchases—including grocery goods—to be available at the tap of their fingers (often for home delivery). In our Nielsen Global E-commerce and the New Retail Survey, one-quarter of online global respondents say they order grocery products online, and more than half (55{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) are willing to do so in the future.
So how can retailers and manufacturers meet growing consumer demands for CPG products online? Nielsen – Read more…
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