Choice of Supermarket in Ireland is Not Driven By Low Prices
Product availability and quality are the most highly influential factors when it comes to where Irish shoppers choose to buy their groceries from – according to Nielsen’s new Global Retail-Growth Strategies Survey.
The survey on grocery shopping habits, which polled more than 30,000 online respondents in 61 countries, reveals that 60{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Irish shoppers cite the products they want regularly being in stock as “highly influential” in choosing which retailer to buy from, narrowly ahead of having high quality fresh produce (59{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Good value for money (58{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) is the next most influential factor. Nielsen – Read more…
The survey on grocery shopping habits, which polled more than 30,000 online respondents in 61 countries, reveals that 60{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of Irish shoppers cite the products they want regularly being in stock as “highly influential” in choosing which retailer to buy from, narrowly ahead of having high quality fresh produce (59{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}). Good value for money (58{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea}) is the next most influential factor. Nielsen – Read more…
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