​Retail Resonance: Upping the Private Label Game Among America’s Multicultural Households

In the wake of the recession that hit the U.S. economy hard and plagued consumer spending, private labels staked their claim in the consumer packaged goods (CPG) space. Also known as store brands, private-label share of retail sales grew from 16.2{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} to 17.4{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} between 2009 and 2011, with year-over-year sales growth outpacing brands by a significant margin.
But the U.S. economy has since been on the upswing, and consumers are looking beyond price. According to a recent Nielsen report on the global retail landscape, consumers called out the importance of quality, availability and convenience as key factors driving their purchase decisions. Nielsen – Read more…