The Innovation Secrets of High-Growth Brands

 In Australia, International, NewZealand
​To survive and thrive in today’s market, consumer packaged goods (CPG) companies need to shift away from “risk mitigating” innovation approaches to truly unlock and optimize the growth potential of every product they launch. That was the message delivered by Liana Lubel, senior vice president of Nielsen’s Innovation Practice, at Nielsen’s recent Consumer 360 event in Las Vegas.
Lubel started her presentation by citing the huge disparity between what companies expect from innovation and what they actually achieve. Using real-time polling at the start of the session, 66{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of attendees echoed this issue, with fewer than half of the new products they launched last year meeting their expectations for growth. Nielsen – Read more…

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