Urban, Suburban, Rural: A Look at the Influence of Urbanism on Consumer Spending and Preferences

 In International
Canada is made up of 10 provinces and three territories, and its borders touch the Atlantic, Pacific and Arctic Oceans. With over 35 million residents living in almost 10 million square kilometres, Canadians have an abundance of choice when it comes to choosing where to live. Their choice defines them as urban, suburban or rural households.
Households in Canada that feel they are living in an urban space with what they perceive as easy access to amenities are more likely to see areas of high density population, condominiums, office towers, subway systems, minimal green space and are home to 20.1{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of households. Comparatively, 43.8{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of households in Canada define themselves as living in suburban areas, which are known for having a medium density, subdivisions and shopping malls. Lastly, rural areas, home to 16.2{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of the population, have low density of population, country roads and agricultural land.
Given the different lifestyles of the different residents, shopping habits vary notably. Nielsen – Read more…

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