It’s Not Just About the Shelf: Creating the Ideal In-Store Experience

 In Australia, International, NewZealand
he reality today is that 70{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} of consumers’ purchase decisions are still made at the shelf. But coveted shelf space in grocery stores is tight—a typical grocery store can have 30,831 items. While SKU growth is outpacing sales growth, competition isn’t heated just because of more items on the shelf; shoppers are going to stores less and less. Trip frequency has decreased, on average, 19 trips per year since 2011.
As Morgan Seybert, region vice president, Sales Effectiveness, Nielsen, noted during a presentation at Nielsen’s recent Consumer 360 event in Las Vegas, if a product isn’t where shoppers expect it to be, they’ll simply move on with a different purchase. Nielsen – Read more…

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