Hug-a-Bub Collapse: Baby Sling Maker Goes Belly Up

 In Australia, NewZealand
​The maker of a popular brand of baby slings and carriers has collapsed into voluntarily administration under the weight of mounting debts.
The Byron Bay company, founded 15 years ago by childbirth educator Suzanne Shahar and designer Tania Palmer, has developed a cult following among some parents and is distributed through over a hundred stores across Australia.
But customers’ accolades have not saved Hug-a-Bub from its debts, and the company called in administrators on Monday after becoming insolvent. Sydney Morning Herald – Read more…

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