Woolworths Home Brand Cut ‘Caused’ by Aldi

 In Aldi, Australia, NewZealand, Woolworths
Woolworths’ decision to dump one of its home brand labels has been fuelled by Aldi’s runaway success in the Australian grocery industry, experts say.
On Monday, Woolworths confirmed it would cut its in-house ‘Select’ brand, almost three months after it renamed its other private label, the 33-year-old ‘Homebrand’, to ‘Essentials’.
Expert analysis and research into Woolworths’ performance found that Aldi had been decimating the slow-to-react Australian grocer thanks to its low-cost shopping model. The New Daily – Read more…

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