Gluten-Free Consumers: Find Your Piece of the Pie

According to Nielsen Insights, last year New Zealand shoppers spent over $50 million on gluten free products, increasing by 13{845d44a2f09c0018d802e19e78941a85dc2180e4ed7410cee0b34e8cb134ecea} year on year.
203,000 Kiwis started their day with gluten free bread, spreads and cereals, snacked on gluten free cakes and biscuits throughout the day and accompanied dinners with gluten free sauces and condiments. Whether you think a gluten free diet benefits everyone or it is just the latest fad, there’s no denying it’s big business.