Aldi increases ads spend as Woolies, Coles scale back

 In Aldi, Australia, NewZealand
German supermarket Aldi is ramping up its advertising, delivering much-needed cash to the television networks as the big two chains Woolworths and Coles slow spending.
The $90 billion sector is in a price war as Woolworths cuts prices on everyday products after a bruising couple of years, and Aldi expands into South Australia and Western Australia.
But while the number one chain Woolworths and number two Coles are tightening their purse strings, Aldi has shrugged off its traditional caution about mass-media campaigns in Australia. Beyond catalogues and paying bloggers, it now accounts for more than 17 per cent of the sector’s ad spending. Sydney Morning Herald – Read more…

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