Price investment not enough, say Woolworths suppliers

Woolworths’ $150 million investment in cutting prices, improving service and fixing its loyalty scheme will not be enough to stem the "leakage" of shoppers to Coles and Aldi, according to some of the chain’s important suppliers.
One grocery supplier, who would talk only on an anonymous basis, said $150 million sounded like a lot of money but his business would spend hundreds of millions a year promoting its products in supermarkets and it was just one supplier. Sydney Morning Herald – Read more…