How Sundays became holy ground for supermarkets
A holy war has erupted in Australia’s grocery sector as Coles and Woolworths slug it out over grocery’s glittering new prize: Sunday trade.
If you work or have a family, there is a good chance you do a grocery shop on a Sunday and as such you have become grocery’s most valuable customers.
The "big basket" customers are known inside Woolworths as "premium shoppers". And with the supermarket giant’s food and liquor sales still falling, it’s desperate to claw back these big-spenders from rivals Coles and Aldi.
Woolworths is investing about $75 million in the current half-yearly period to boost staffing levels on the weekends and fund its loyalty scheme. But analysts warn these high-value shoppers are also high maintenance and they won’t return to Woolworths until it fixes fundamental frustrations like long checkout queues and empty shelves. Sydney Morning Herald – Read more…