Is Decathlon the Aldi of Australia’s $3.5b Sporting Goods Market?

The Rebel sports retailing chain will open more stores where sport collides with theatre and technology as the $3.5 billion sporting goods sector in Australia faces the biggest shake-up in decades.
Rebel and its stablemate sporting goods chain Amart are facing one of the biggest competitive threats for years, with the imminent arrival of French category killer Decathlon.
Decathlon, the world’s largest sporting goods retailer, runs 1031 stores in Europe and Asia and in the next few days will go live with an online store targeted at Australian customers, before rolling out up to 35 warehouse-style superstore outlets over the next decade. Sydney Morning Herald – Read more…